The next evolution of AI人工智能的下一步
Bridging Brain-Computer Interface & NeuroData as a Service 連接腦機介面與「神經數據即服務」
AI already knows what people type, swipe and say. ERAS can see how they really feel. Our wearables capture the brain and heart signals behind every action and reaction, without a full lab setup, and turn them into data you can understand and act on. What would you change if you knew how people really felt? 人工智能早已知道人們輸入、滑動和說了甚麼，而 ERAS 能看見他們真正的感受。我們的穿戴裝置無需完整的實驗室設備，即可捕捉每個行動與反應背後的腦部及心率訊號，並轉化為您能夠理解並付諸行動的數據。如果您知道人們的真實感受，您會改變甚麼？
Services服務
Projects built around your needs and decisions圍繞您的需要及決策而設計的項目
01
Neuro-marketing response testing神經營銷反應測試
Test the real impact of your commercials, key visuals, packaging, social cuts, KOL content or billboards, before you spend the budget.在投放預算前，測試廣告、主視覺、包裝、社交媒體剪輯、KOL內容或廣告牌的真實影響。
Learn more →了解更多 →02
Peak performers cognitive-load studies頂尖表現者認知負荷研究
Monitor mental effort, focus and cognitive recovery alongside physical load, so coaches and commanders see when the mind is the limit, not only the body.同步監測認知負荷、專注力、認知恢復及體能負荷，讓教練及指揮官看清限制表現的不只是身體，還有頭腦。
Learn more →了解更多 →03
Live emotion activations即時情緒體驗活動
Your visitors wear our sensors and watch their own brain reactions live on screen. Experiential marketing that also produces real response data (e.g. perfume, tasting, etc.).讓訪客佩戴我們的感應器，即時在螢幕上看到自己的腦部反應。既是體驗式營銷，亦同時收集真實反應數據（例如香水、試食等）。
Learn more →了解更多 →04
Stress monitoring & resilience coaching壓力監測及復原力訓練
Our ERAS app spots stress as it builds, then guides you through short reset exercises right when you need them, for a healthier everyday life.ERAS 應用程式在壓力累積時及早察覺，並在您需要時即時引導簡短的調節練習，助您活得更健康。
Learn more →了解更多 →Neuro-marketing response testing神經營銷反應測試
Know how your campaign really lands, before it launches.在推出之前，了解您的廣告真正打動人心的程度。
Surveys tell you what people want to say. ERAS sets up in minutes in your office, studio or store, and measures how they really respond: attention, liking, cognitive load, emotional intensity and recall, second by second.問卷只反映人們想說的話。ERAS 數分鐘即可在您的辦公室、工作室或店舖完成設置，逐秒量度他們的真實反應：專注度、喜好程度、認知負荷、情緒強度及記憶度。
Beyond surveys超越問卷
What people answer is not how they respond人們的回答，未必是他們的真實反應
Measured, live即時量度
Brain and heart signals capture reactions people can't put into words, or wouldn't admit in a focus group.腦部及心率訊號能捕捉人們難以言喻、或在焦點小組中不願承認的反應。
Individual calibration個人化校準
A 5-minute baseline before every session, so each response is compared with that person's own resting state.每次測試前進行5分鐘基線，每個反應均與該參與者自身的靜息狀態比較。
Scene-by-scene逐個場景
See the exact moment attention rises or drops, not just one single score for the whole campaign or ad.準確看到專注度上升或下降的一刻，而不只是整個廣告或宣傳活動的單一分數。
The ERAS signalsERAS 指標
Five key data we reveal我們揭示的五項關鍵數據
Attention專注度
Does it hold people, scene by scene?內容能否逐場景吸引觀眾？
Liking喜好程度
Do people lean in, or pull away?觀眾是被吸引，還是抗拒？
Cognitive load認知負荷
Is the message easy to process?訊息是否易於理解？
Intensity強度
Which moments excite, which calm?哪些時刻令人興奮或平靜？
Recall記憶度
What do people remember later?觀眾事後記得甚麼？
Peak performers cognitive-load studies頂尖表現者認知負荷研究
Spot when the mind is the limit, not only the body.看清限制表現的，不只是身體，還有頭腦。
Physical effort is measured everywhere; mental load is still missing. ERAS tracks readiness, focus, mental effort and recovery in real time, during training, drills, simulations, deployments, operations and debriefs, and reports your team's mental state to a remote dashboard, so you can adapt to the live situation.體能負荷處處有人量度，認知負荷卻仍是空白。ERAS 在訓練、演練、模擬、部署、行動及事後檢討期間，即時追蹤準備狀態、專注力、認知負荷及恢復狀況，並將團隊的心理狀態傳送至遠端儀表板，讓您因應現場情況作出調整。
Fatigue starts in the head疲勞由頭腦開始
Decisions slow and errors creep in before the body gives out. Heart-rate zones and GPS don't show it.在身體到達極限之前，決策已變慢、錯誤已增加，而心率區間及GPS數據並不能反映。
Light sensors, real conditions輕巧感應器，真實環境
Forehead sensors and a bracelet, calibrated to each person, recorded during the sessions you already run.前額感應器及手環按每人校準，在您原有的訓練及行動中同步記錄。
Load and recovery, per person每人的負荷及恢復
Cognitive-load and recovery timelines per person and per drill, to adapt training, rotation and rest.按個人及每項訓練呈現認知負荷及恢復時間線，助您調整訓練、輪換及休息。
ERAS remote dashboardERAS 遠端儀表板
Every signal you need, for the decision in front of you您當下決策所需的每一個訊號
Suggested actions建議行動
- Rotate #07 out.換下 #07。 Load above 85 for 6 min; reaction errors rising.負荷持續6分鐘高於85，反應失誤上升。
- #03 ready to return.#03 可重返。 Recovered to baseline after 4 min rest.休息4分鐘後已回復基線。
- Shorten drill 4 by 2 min.第4項訓練縮短2分鐘。 Squad average load trending up.全組平均負荷持續上升。
Live emotion activations即時情緒體驗活動
Let your visitors see what they feel.讓訪客看見自己的感受。
A brand or mall activation where visitors put on the sensors and watch their own reactions appear live on a big screen as they smell, taste, try or watch. Memorable for them, real response data for you.在品牌或商場活動中，訪客戴上感應器，在嗅聞、品嚐、試用或觀看時，即時在大螢幕上看到自己的反應。為他們留下難忘體驗，同時為您帶來真實反應數據。
Moments people share值得分享的時刻
Seeing your own brain react is a moment people film, post and remember, with your brand at its centre.看見自己的腦部反應，是人們會拍攝、分享並記住的時刻，而您的品牌正是焦點。
On site, fully staffed現場全程支援
We bring the sensors, the live display and the team. Each visitor is set up and ready in a few minutes.我們提供感應器、即時顯示及現場團隊，每位訪客只需數分鐘即可完成設置。
An event, plus a study一場活動，加一份研究
Alongside the buzz, an aggregated report of how visitors responded to each product or moment.除了話題熱度，您亦會收到訪客對每件產品或每個環節反應的匯總報告。
Visitor #128 · Live訪客 #128 · 直播中
Your reaction, second by second您的逐秒反應
Stress monitoring & resilience coaching壓力監測及復原力訓練
Catch stress before it takes over.在壓力失控之前察覺它。
Pair our miniaturized EEG sensor and your own smartwatch or wristband with the ERAS app. It reads your brain and heart signals live, spots the moment stress creeps in, and guides you back to calm with short exercises inspired by traditional Asian practices. You learn your own patterns, build healthier habits, and earn real rewards along the way.將我們的微型腦電感應器及您自己的智能手錶或手環，與 ERAS 應用程式配對。它即時讀取您的腦部及心率訊號，在壓力悄然出現的一刻察覺，並以源自亞洲傳統修習的簡短練習，引導您回復平靜。您會了解自己的模式、養成更健康的習慣，並在過程中獲得真實獎勵。
Anxiety. Overthinking. Anger.焦慮。過度思考。憤怒。
By the time people notice it, stress has already cost focus, sleep, good decisions and health.當人們察覺時，壓力早已影響專注、睡眠、決策及整體健康。
Brain + heart signals腦部＋心率訊號
Live brain and heart data catch stress as it rises, not hours later, and prompt a short guided reset.即時腦部及心率數據在壓力上升時便察覺，而非數小時後，並提示進行簡短的引導式調節。
Coaching, trends, your data訓練、趨勢、您的數據
Tailored coaching per user, anonymised team insights for companies. Data safe, sovereign and yours.為每位用戶度身訂造的訓練，為企業提供匿名團隊洞察。數據安全、自主，並由您擁有。
ERAS supports everyday wellbeing. It is not a medical treatment and does not diagnose any condition.ERAS 用於日常身心健康，並非醫療方法，亦不作任何診斷。
The technology技術
A neuro lab that fits in your pocket一個放得進口袋的神經科學實驗室
Everything a lab measures that matters for your decision, in a kit that sets up anywhere in about five minutes.實驗室中與您決策相關的量度，全部濃縮在一套約五分鐘即可在任何地方設置的設備中。
Miniaturized EEG* sensors微型腦電圖*感應器
- Coin-sized, 5.2 g, BLE, 7 h battery硬幣大小、5.2克、藍牙、7小時電池
- 256 samples per second, per sensor每個感應器每秒256個樣本
- Medical-grade accuracy醫療級準確度
Heart monitoring bracelet心率監測手環
- Live heart rate and beat-to-beat intervals即時心率及每一次心跳間隔
- Motion and skin temperature動作及皮膚溫度
- Easy and comfortable to wear佩戴簡單舒適
The ERAS appERAS 應用程式
- Runs our proprietary AI model運行我們專有的人工智能模型
- Aligns every signal on one clock所有訊號同步至同一時鐘
- Encrypted, anonymised, secured加密、匿名、安全
*EEG (electroencephalography): a non-invasive, painless reading of the brain's natural electrical activity.*腦電圖（EEG）：以非侵入、無痛的方式讀取大腦自然產生的電活動。
From signal to insight由訊號到洞察
What happens to every second of data每一秒數據的處理過程
Capture擷取
Brain waves, heartbeats, motion and temperature, all on one timeline.腦電波、心跳、動作及體溫，同步記錄於同一時間線上。
Clean清理
Electrical noise is filtered; seconds with poor contact or motion are flagged.過濾電子干擾，接觸不良或受動作干擾的每一秒均會被標記。
Calibrate校準
Each person gets their own baseline, not a comparison with some standard.每人建立自己的基線，而非與某個標準比較。
Compute計算
Our models turn the clean signals into clear, validated measures you can act on.我們的模型將清理後的訊號，轉化為清晰、經驗證、可付諸行動的指標。
Science & privacy科學與私隱
Established methods, handled responsibly成熟方法，負責任地處理
Published measures已發表的指標
Our signals build on decades of peer-reviewed EEG and heart-rate research, not black-box scores.我們的指標建基於數十年經同行評審的腦電圖及心率研究，而非不透明的黑盒評分。
Checked before it counts先檢查，後計算
A sensor that loses contact is flagged live and its seconds are left out: no fake results.感應器一旦失去接觸會即時提示，相關數據不會計算在內，杜絕錯誤結果。
Privacy by design私隱為本的設計
Adults 18+ only, explicit consent, coded participant IDs, handling aligned with local data laws*.僅限18歲或以上成年人，須明確同意，使用編碼參與者編號，資料處理符合當地資料法例*。
*Including the EU GDPR, Hong Kong's PDPO and the DIFC Data Protection Law.*包括歐盟《通用數據保障條例》、香港《個人資料（私隱）條例》及迪拜國際金融中心《資料保障法》。
ERAS services measure responses for research, marketing and wellbeing purposes. They do not diagnose or treat any condition.ERAS 服務為研究、市場推廣及身心健康用途量度反應，並不診斷或治療任何疾病。
How a project runs項目流程
From brief to decision in days, not months由需求到決策，只需數天
Design設計
Your campaign becomes a short test: which assets, which audience, what "better" means.將您的宣傳及問題轉化為簡短測試：哪些素材、哪些受眾、甚麼影響，以及如何定義「更好」。
Calibrate校準
Each participant does a 5-minute calibration; every sensor is checked before any data counts.每位參與者進行5分鐘校準；所有感應器均經檢查後，數據才會計算在內。
Record記錄
Your content plays on your own screen and stays with you; we record every response to the second.內容在您自己的螢幕上播放，檔案由您保管；我們記錄反應，並精確標記至每一秒。
Decide決策
A clear report and debrief: what works, where attention drops, what to change, and why it matters for your goal.清晰報告及簡報會議：甚麼有效、專注度在哪裡下降、應如何調整，以及這對您的目標有何意義。
Why ERAS為何選擇 ERAS
Neuro research without the lab毋須實驗室的神經科學研究
| Traditional neuro-lab傳統神經科學實驗室 | ERAS | |
|---|---|---|
| Setup設置 | Full EEG cap, gel, wired to a computer, 30+ min全頭腦電帽、導電凝膠、連接電腦，30分鐘以上 | 3 forehead sensors + bracelet + phone, ~5 min3個前額感應器＋手環＋手機，約5分鐘 |
| Location地點 | Lab only僅限實驗室 | Your store, office, venue, training ground or our studio您的店舖、辦公室、場地、訓練場或我們的工作室 |
| Quality control品質控制 | Varies因機構而異 | Personal calibration + sensor check for every participant每位參與者均進行個人校準及感應器檢查 |
| Your content您的內容 | Often uploaded to a platform通常需上傳至平台 | Stays on your own screen and files保留在您自己的螢幕及檔案中 |
| Local本地 | Often run from overseas多由海外團隊執行 | Dubai and Hong Kong teams; English, Arabic, Cantonese and Mandarin迪拜及香港團隊；英語、阿拉伯語、粵語及普通話 |
Sample report · Neuro-marketing報告範例 · 神經營銷
What we deliver我們的交付成果
Illustrative example, not real data示例，非真實數據Attention, second by second: 30s ad專注度逐秒走勢：30秒廣告
Group average vs. each person's baseline (0–100). Dashed lines mark scene changes.群組平均值，相對每位參與者的基線（0–100）。虛線為場景轉換。
Ad scorecard廣告評分
Each signal scored 0–100 against the study average.每項指標按研究平均值評分（0–100）。
Liking by audience segment按受眾分組的喜好程度
Which ad works best for whom. Stronger shade = stronger liking (0–100).哪個廣告最適合哪類受眾。色調越濃＝喜好越強（0–100）。
Every project includes每個項目均包括
- Test design and participant brief測試設計及參與者說明
- Per-ad scorecards and second-by-second charts每個廣告的評分及逐秒走勢圖
- Results by age, gender and country of origin按年齡、性別及原籍國家劃分的結果
- Plain-language recommendations and a debrief session淺白建議及簡報會議
- Anonymised raw data on request可按要求提供匿名原始數據
Not a one-off不只是單次研究
Run every campaign through the same protocol and you build your own benchmark: each new ad is compared with your past ones, season after season.每個廣告均採用相同流程測試，逐步建立屬於您的基準：每個新廣告都可與過往廣告比較，一季接一季。
About關於我們
ERAS TechnologiesERAS Technologies
We build wearable neurotechnology that reads how people really respond, outside the lab and in real life. The same platform powers the ERAS wellbeing app and the studies we run for brands, teams and organisations. Registered in Hong Kong SAR and in the DIFC, Dubai (UAE).我們開發穿戴式神經科技，在實驗室以外的真實生活中解讀人們的真實反應。同一平台既支援 ERAS 身心健康應用程式，亦用於我們為品牌、團隊及機構進行的研究。公司於香港特別行政區及阿聯酋迪拜國際金融中心（DIFC）註冊。
Bastien Gerber
Founder & CEO創辦人及行政總裁
Rocket Engineering火箭工程
Switzerland瑞士
Dr Nikola T. Markov
Chief Scientific Officer首席科學官
PhD Neuroscience神經科學博士
United States美國
Isabel Echeverri
Bioengineering & ML生物工程及機器學習
MS Bioengineering生物工程碩士
Colombia哥倫比亞
Song Yu
Wearable Tech R&D穿戴式科技研發
Biosensor Engineering生物感應器工程
China中國
Partners合作夥伴
Projects項目
Contact聯絡我們
Let's start your project一起開展您的項目
We're taking a small number of pilot projects in Hong Kong and Dubai, including campaigns for the Black Friday, Christmas and Chinese New Year season. Tell us what you'd like to test.我們正在香港及迪拜接受少量試點項目，包括黑色星期五、聖誕節及農曆新年檔期的廣告。歡迎告訴我們您希望測試的內容。